E-Cigarette Watch: Analyzing Statistics, Trends and Future Predictions

As cultural attitudes toward smoking and health concerns continue to evolve, electronic cigarettes are becoming increasingly popular in many countries. Particularly favored among young people in the United States, which leads the global market growth for electronic cigarettes.

While electronic cigarettes are not without health risks, they are viewed as a smoking cessation tool in some countries like Sweden and the United Kingdom, aimed at reducing the harm caused by tobacco use. Electronic cigarettes do not contain tobacco, but most contain nicotine, providing a tobacco-free alternative for users who require nicotine.

In fact, the Centers for Disease Control and Prevention (CDC) in the United States suggests that as long as adult smokers completely switch from regular cigarettes to electronic cigarettes, “they could benefit as long as they are not pregnant.”

Additionally, the National Health Service in the United Kingdom states that electronic cigarettes are “much less harmful than smoking,” but of course, they do not encourage their use by high school students or those under 18.

We’ve compiled 3 key electronic cigarette statistics to show you how electronic cigarette usage is increasingly gaining popularity nationally and globally.

Key Takeaways

1. The United States ranks as the second most popular country for electronic cigarettes, with usage increasing from 11% to 15% since 2020 (source) Electronic Cigarette Statistics

According to a survey by Statista Consumer Insights across selected countries, 15% of adults in the United States use electronic cigarettes occasionally or more frequently, tied with Switzerland for second place. However, Indonesia appears to be the most popular country for electronic cigarette use, with approximately a quarter of respondents stating they use e-cigarettes or vaporizers.

The study surveyed between 1,000 and 9,500 adults aged 18-64 in each country.

Other top-ranking countries include the United Kingdom and Canada, tied at 13%; Italy and France tied at 9%; Germany at 7%; Brazil at 6%; Morocco at 2%.

This indicates a 4% increase among Americans since 2020, while France saw a 4% decrease, the UK decreased by 1%, and Germany decreased by 2%.

2. In the United States, electronic cigarettes are more popular among young people, with the 18-24 age group having the highest usage (source) Electronic Cigarette Statistics

A study on electronic cigarettes in the United States found that 11% of adults aged 18-24 (i.e., Generation Z) use electronic cigarette pens “every day” or “some days.” The third option in the survey was “not at all.”

Among young people in this age group, electronic cigarettes are more popular among males than females, with 11.6% of males using electronic cigarettes at least some days compared to only 10.3% of females.

The second most popular age group is 25-44, with 6.5% of respondents occasionally using electronic cigarettes. Electronic cigarettes are also more popular among males in this age group, with a significantly larger gap—7.9% of males use electronic cigarettes compared to only 5.1% of females.

Meanwhile, only 2% of Americans aged 45 and older use electronic cigarettes. Interestingly, this is the only age group where vaping is more common among females—even if only slightly. The survey found that among females aged 45 and older, 2% use electronic cigarette pens at least some days, while 1.9% of males engage in the same behavior.

3. The electronic cigarette market is expected to generate $26 billion in revenue by 2024 (source) Electronic Cigarette Statistics

The global electronic cigarette market has experienced explosive growth over the past decade, a trend expected to continue. Indeed, by the end of 2024, the market is projected to grow by $10 billion since 2018, increasing from $16 billion to $26 billion.

By 2025, the electronic cigarette market value is expected to reach $27.2 billion, continuing to grow to $29.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 3.06%.

The United States drives revenue growth, with the national market expected to generate $8.826 billion in revenue by 2024. This accounts for over a third of the expected global revenue in 2024. Perhaps not surprisingly, as the proportion of Americans smoking continues to decline.

The average per capita income in 2024 is estimated to be $3.99. In 2018, per capita income was $2.61, expected to increase to $4.33 by 2028.

Other important electronic cigarette statistics In the United States, White, non-Hispanic adults are the most likely racial or ethnic group to use electronic cigarettes, at 5.2%. Additionally, 3.3% of Hispanic or Latino adults, 2.9% of Asian adults, and 2.4% of Black or African American adults use electronic cigarettes. (source)

Among all U.S. adults, 3.2% use only electronic cigarettes, 10.2% smoke only tobacco cigarettes, and only 1.3% use both. However, the likelihood of using only electronic cigarettes (9.2%) among adults aged 18-24 is much higher than using only tobacco (3.6%), with 1.8% using both. (source)

Adults aged 18-44 are more likely to use both cigarettes and electronic cigarettes than those aged 45 and older. (source)

Electronic cigarette use among adults generally decreases as household income increases. It is estimated that among Americans with household incomes below twice the federal poverty line (FPL), 5.8% are current electronic cigarette users, while among those with incomes between twice and four times the FPL, this proportion is 4.8%, and among those with incomes at or above four times the FPL, this proportion is only 3.6%. (source)

Among college students, electronic cigarettes are more popular than other nicotine products, reaching 75%. In comparison, 44% smoke traditional cigarettes, 14% smoke cigars, 9.2% chew tobacco or use smokeless tobacco, 7.8% smoke hookah or shisha, and 5% use other tobacco products. (source)

Tennessee, Kentucky, and Oklahoma are the states with the highest prevalence of electronic cigarettes. In Tennessee, 5.7% of adults vape daily, and 5.2% vape occasionally. In Kentucky, 6% of people vape daily, and 4.5% vape occasionally. In Oklahoma, 6% of people vape daily, and 5% vape occasionally. Research shows that the average proportion of adults who vape daily is 3.8%, and 4% who vape occasionally. (source)

Idaho, North Dakota, and Alabama have seen the fastest growth in electronic cigarette prevalence. According to a Forbes article in 2024, between 2016 and 2022, electronic cigarette usage in Idaho and North Dakota increased by 5.4%. Additionally, electronic cigarette usage in North Dakota increased by 5.3%.

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